You’re not stupid, you’re just tired: cognitive overload

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Our capacity for discernment, immersed in an incessant flow of information, is under unprecedented pressure. The proliferation of disinformation is not the result of a collective inability to think critically, but the consequence of a systematic depletion of our cognitive resources.

Cognitive systems and their role in information processing

The understanding of our decision-making processes has undergone a revolution thanks to the work of Daniel Kahneman, Nobel laureate in economics. His theory of two systems thinking has shed new light on our informational vulnerability. The first system, automatic and intuitive, operates with minimal cognitive effort and manages our everyday decisions. In contrast, the second system, more reflective and analytical, requires significant mental effort and is essential for critical thinking. These systems do not operate in isolation, but constantly interact in a delicate balance. When our cognitive resources are exhausted, we naturally tend to rely more on the intuitive system, even in situations that would require more in-depth analysis.

The impact of cognitive overload

Roy Baumeister’s work on ego depletion meshes perfectly with Kahneman’s theory, showing how our cognitive resources are limited and subject to depletion. In the digital age, this phenomenon takes on worrying proportions. Our attention is constantly fragmented between multiple stimuli, while the time available for deep reflection progressively decreases. Contemporary digital platforms are designed with a deep understanding of the psychological mechanisms that govern our attention. The architecture of these systems exploits immediate gratification through social reward mechanisms, creating a cycle of dependency that undermines our capacity for deep thought.

The phenomenon of the filter bubble, identified by Eli Pariser, goes far beyond mere customisation of content. These information bubbles create isolated ecosystems that reinforce pre-existing beliefs and limit exposure to alternative perspectives. The result is the fragmentation of shared reality into multiple and often incompatible parallel narratives. Conscious attention management is crucial for survival in the digital age. It includes planning periods of digital disconnection and creating spaces for deep reflection. Enhancing critical capacities requires a systematic approach to developing habits of source checking and exercising counterfactual thinking.

Towards an ethical design of platforms

The solution to cognitive overload cannot be limited to individual intervention: it requires a fundamental rethinking of the design of digital platforms. The implementation of positive friction (positive braking, in short slowing down for good) in decision-making processes and the development of alternative metrics to engagement are crucial steps towards a more sustainable digital ecosystem. Berger and Luckmann’s theory of the social construction of reality gains new relevance in the digital age. Narratives not only shape our collective perception, they compete directly with objective truth for our attention. The challenge is not to eliminate narratives, but to use them ethically to build bridges between different perspectives and promote critical thinking.

Cognitive overload and storytelling

Cognitive fatigue represents a challenge for contemporary society, but it is not an inevitable fate. Awareness of our cognitive limitations can become the starting point for the development of technologies that are more respectful of human mental processes and the creation of digital spaces that foster deep reflection. Truth requires energy, time and dedication. Faced with the immediate reward of speed, investing in our cognitive capacities becomes an act of resistance and collective responsibility. The challenge is not only technological or educational, but profoundly human: to rediscover the value of depth in an age of superficiality.

(originally appeared in italian on Prismag)

l'autore

Matteo Flora

My name is Matteo Flora. I am a serial entrepreneur, a university lecturer, and a keynote panelist and communicator. I specialise in changing people's behaviour by leveraging data.

You can find more information about me and my contact details on my personal website, including links to all my social channels. Here, I have been sharing my scattered thoughts for over two decades.
Enjoy your reading!

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Matteo Flora

My name is Matteo Flora. I am a serial entrepreneur, a university lecturer, and a keynote panelist and communicator. I specialise in changing people's behaviour by leveraging data.

You can find more information about me and my contact details on my personal website, including links to all my social channels. Here, I have been sharing my scattered thoughts for over two decades.
Enjoy your reading!